Job Summary
The role involves developing and expanding a marketing-sourced pipeline by establishing a demand strategy and implementing campaigns across various channels. You will oversee a growth marketer and collaborate closely with Sales, Operations, and Product teams to generate qualified opportunities.
Responsibilities
- Design and execute multi-channel marketing campaigns to enhance pipeline growth.
- Define and implement a comprehensive demand generation strategy.
- Lead and mentor a growth marketer in campaign execution and performance tracking.
- Work in conjunction with Sales, Operations, and Product teams to identify and cultivate qualified leads.
- Utilize AI and modern GTM tools to optimize campaign effectiveness.
Qualifications
- Minimum of 5 years experience in B2B demand generation, preferably in Seed to Series B companies.
- Expertise in using contemporary go-to-market tools such as Clay and HeyReach.
- Demonstrated ability to leverage AI for campaign improvement and lead qualification.
