Job Summary
The Growth Marketing Manager is responsible for leading and expanding paid search, display, and video initiatives on platforms such as Google and Microsoft to enhance subscriber acquisition. This position entails managing the entire search funnel, executing data-centric experiments, and collaborating with various teams to improve campaign effectiveness.
Responsibilities
- Oversee and scale paid search, display, and video campaigns on major platforms to drive subscriber growth.
- Manage the full search funnel to ensure optimal performance throughout the customer journey.
- Conduct experiments based on data insights to identify opportunities for growth and improvement.
- Work closely with cross-functional teams to enhance campaign strategies and performance metrics.
Qualifications
- Minimum of 5 years experience in performance or growth marketing, specifically in managing large paid search and video initiatives.
- Strong hands-on expertise in running large-scale campaigns across various digital channels.
- Proficient in SQL for conducting thorough data analysis.
- Experience in user acquisition strategies for both web and mobile applications is essential.
