Job Summary
The Paid Media Director will be responsible for the comprehensive strategy, planning, and implementation of paid media initiatives across both B2B and B2C sectors. This position entails leading a dedicated team, fostering client engagements, and linking media effectiveness with CRM data to promote quantifiable business results.
Responsibilities
- Oversee the overall strategy and execution of paid media campaigns.
- Lead and manage a team to ensure effective delivery of paid media projects.
- Build and maintain strong relationships with clients to understand their needs and objectives.
- Analyze media performance metrics and integrate them with CRM data for better decision-making.
- Drive business results through strategic media planning and execution.
Qualifications
- Minimum of 8 years of experience in digital paid media.
- At least 3 years of experience in a leadership role.
- Expertise in major advertising platforms and retail media networks.
- Proficient in CRM integration tools, including Salesforce and HubSpot.
