Job Summary
The Trade Marketing Specialist coordinates retail marketing programs, store launches, and events to support the brand and engage local communities. This role works with internal teams and external vendors to deliver promotional activities on schedule, maintain consistent brand standards, and stay within approved budgets. Success requires strong organization and the ability to handle multiple projects in a fast-moving environment.
Responsibilities
- Plan and manage retail marketing initiatives and promotional campaigns.
- Coordinate the logistics and execution of store openings and community engagement events.
- Work across teams and with vendors to align resources, schedules, and deliverables.
- Ensure marketing materials and experiences reflect brand standards.
- Monitor budgets and support adherence to approved spending.
- Track multiple priorities and keep projects moving in a fast-paced setting.
Qualifications
- Bachelor’s degree.
- Two to four years of experience in retail marketing, event planning, or experiential marketing.
- Proficiency with project management tools.
- Strong organizational skills and the ability to manage competing priorities.
