Job Summary
The Advertising Manager will be tasked with the planning, development, and enhancement of advertising campaigns on Amazon, targeting Sponsored Products, Brand advertisements, and Demand-Side Platform (DSP) strategies. This role requires a focus on performance tracking, dashboard creation, and the growth of retail media initiatives into new partner avenues.
Responsibilities
- Develop and implement effective Amazon advertising campaigns.
- Optimize strategies for Sponsored Products, Brands, and DSP.
- Monitor and analyze performance metrics related to advertising efforts.
- Create and maintain dashboards for reporting and analysis.
- Expand retail media operations into new partnership channels.
Qualifications
- 5 to 8 years of experience managing advertising expenditures exceeding 7 figures on Amazon.
- Hands-on experience with Amazon DSP platforms.
- Strong analytical skills for data-driven decision making.
- Preferred background in the Consumer Packaged Goods (CPG) or supplement industries.
