Job Summary
We are seeking a talented Digital Marketing Specialist to drive the expansion of our well-known poker brand in Las Vegas, Nevada. This position requires an onsite presence and involves collaboration with various teams including Product, Content, Analytics, CRM, and Social Media. Your primary focus will be to enhance customer acquisition, retention, and renewal strategies in the digital poker sector.
Responsibilities
- Develop and execute marketing strategies to optimize growth in the digital poker domain.
- Collaborate effectively with cross-functional teams to align on business objectives.
- Establish and oversee performance targets regarding Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Customer Lifetime Value (LTV).
- Analyze and report on campaign performance metrics to make data-driven decisions.
- Implement initiatives aimed at improving customer engagement and loyalty.
Qualifications
- Proven experience in digital marketing, preferably within the gaming or entertainment industry.
- Strong analytical skills with a solid understanding of performance marketing metrics.
- Ability to work collaboratively across different functional teams.
- Excellent communication and project management abilities.
- Familiarity with CRM tools and social media platforms is a plus.
