Job Summary
The Director of Acquisition leads paid media strategy and funnel performance across multiple channels, with the goal of generating profitable growth. This role oversees significant advertising investment, improves conversion outcomes, and guides the paid media and funnel team. The ideal candidate combines deep performance marketing experience with strong commercial judgment and leadership skills.
Responsibilities
- Set and lead paid media strategy across multiple channels to support profitable business growth.
- Manage large advertising budgets and optimize campaign performance and conversion rates.
- Oversee the paid media and funnel team, providing direction and leadership.
- Use direct-response principles and unit economics to guide acquisition decisions and improve results.
Qualifications
- More than 7 years of experience in performance marketing.
- A demonstrated record of scaling paid campaigns with monthly spend exceeding $1 million.
- Strong expertise in direct-response copywriting and unit economics.
- Proven team leadership capabilities.
