Job Summary
This position entails collaborating closely with sales executives to design and implement strategies geared towards account expansion and integrated marketing initiatives for vital accounts. The focus is on merging customer engagement experiences with digital methodologies that can be scaled effectively.
Responsibilities
- Collaborate with sales leaders to create account-growth strategies.
- Develop and execute integrated marketing programs tailored for strategic accounts.
- Coordinate efforts across different teams and manage vendor relationships.
- Oversee budget management to optimize marketing spends.
- Facilitate seller follow-through on initiatives.
- Assess and measure the impact of programs on engagement, pipeline, and overall revenue generation.
Qualifications
- Minimum of 8 years of experience in B2B marketing, focusing on account-based and revenue marketing.
- Proven track record in partnering with enterprise-level sales teams and executing holistic marketing campaigns.
- Strong capabilities in project leadership, business judgment, and communication with clients.
- Proficiency in analytical skills for performance measurement and insights.
- Familiarity with Salesforce and Marketo is highly desirable.
- Willingness to travel up to 25% as required.
