Job Summary
The specialist will be primarily responsible for enhancing brand visibility and attracting qualified leads by implementing focused digital marketing strategies and engaging with the community. This role involves collaboration with the sales team and external stakeholders to achieve occupancy targets while ensuring a consistent brand message across all platforms.
Responsibilities
- Develop and execute targeted digital marketing campaigns to boost brand awareness.
- Engage with the community to establish and nurture relationships that drive leads.
- Work alongside the sales team to align marketing efforts with occupancy goals.
- Collaborate with external partners to enhance promotional strategies.
- Ensure consistent brand messaging throughout all digital platforms and communications.
Qualifications
- 3 to 5 years of relevant experience in marketing and sales, ideally in the senior living, healthcare, or hospitality sectors.
- Demonstrated expertise in digital marketing and analytics.
- Proficient in CRM systems to manage customer relationships effectively.
- Exceptional communication skills to convey the brand message clearly.
