Job Summary
The Digital Marketing Specialist for Promotions & Lifecycle CRM at Keurig Dr Pepper is integral to enhancing the Keurig.com platform. This role involves cross-departmental collaboration to oversee and automate customer relationship management initiatives, ensuring an optimized digital experience for users.
Responsibilities
- Manage and enhance the CRM functions for Keurig.com.
- Collaborate with various teams to streamline digital marketing efforts.
- Create and format email content and HTML as required to support marketing initiatives.
- Engage with Keurig’s prominent brands, including Peet’s, L’OR, and Jacobs.
Qualifications
- Proven experience in digital marketing, specifically within CRM.
- Strong understanding of email marketing strategies and HTML formatting.
- Ability to work effectively across different teams and departments.
- Familiarity with brand management in a dynamic marketing environment.
Location
Burlington, Massachusetts, 01803
Work Arrangement
Onsite
