Job Summary
The primary focus of this role is to craft and implement a cohesive marketing strategy aimed at generating quality leads through various channels, including paid advertising, social media platforms, and community outreach. This position requires managing the performance of marketing campaigns, analyzing relevant metrics, and collaborating closely with the sales department to ensure that marketing initiatives successfully lead to scheduled consultations and yield profitable projects.
Responsibilities
- Develop and execute an integrated marketing strategy.
- Generate high-quality leads through digital advertising, social engagement, and community involvement.
- Monitor and evaluate campaign performance using analytics tools.
- Partner with the sales team to convert marketing efforts into confirmed consultations.
- Drive profitability through effective project management and lead generation tactics.
Qualifications
- Demonstrated experience in digital marketing.
- Proficiency in lead generation techniques.
- Hands-on experience managing Google Ads and social media advertising campaigns.
- Strong skills in graphic design.
- Familiarity with marketing analytics tools.
- Able to work independently in a remote setting.
