Job Summary
The Manager, Media Buyer will take responsibility for expanding and optimizing the TikTok advertising initiative by overseeing campaign operations, budget allocations, and creative experiments. This role entails working closely with internal teams and content creators to generate native advertising that effectively attracts qualified merchant leads.
Responsibilities
- Oversee the planning and execution of TikTok advertising campaigns.
- Manage budget allocations and campaign performance metrics.
- Conduct creative testing to enhance ad effectiveness.
- Collaborate with internal teams and creators to develop engaging native content.
- Analyze campaign data to drive informed decision-making.
Qualifications
- 2–4 years of experience in paid social media buying.
- At least one year of managing advertisements on TikTok.
- Proficient in using TikTok Ads Manager.
- Strong analytical abilities to interpret campaign results.
- Creative mindset for crafting impactful short-form vertical videos.
