Job Summary
The Digital Commerce Manager is responsible for leading both B2C and B2B digital commerce initiatives, with a strong focus on marketing strategies, site merchandising, and enhancing customer service experiences. The role is pivotal in driving the optimization of conversion rates and managing various digital marketing channels, all while working collaboratively with stakeholders to effectively execute brand strategies.
Responsibilities
- Oversee B2B and B2C digital commerce operations.
- Manage and implement marketing campaigns to drive online sales.
- Enhance site merchandising to improve user experience and conversion rates.
- Lead efforts in optimizing conversion rates across digital platforms.
- Coordinate with various stakeholders to align on brand strategy execution.
- Utilize analytical skills to assess performance and implement improvements.
- Handle multiple projects effectively in a dynamic, fast-paced environment.
Qualifications
- Proven experience in digital marketing and e-commerce.
- Strong analytical abilities with familiarity in digital marketing tools.
- Excellent project management skills to juggle various tasks simultaneously.
- A degree in a related field is preferred.
