Job Summary
The Lifecycle Marketing Manager is responsible for establishing and implementing user lifecycle strategies, including activation phases and retention initiatives, across multiple communication channels. This role involves overseeing email platform transitions, evaluating cohort performance metrics, and working closely with various teams to enhance user engagement levels.
Responsibilities
- Design and execute comprehensive user lifecycle journeys.
- Manage key activation milestones and retention programs.
- Oversee the migration of email platforms.
- Analyze and report on cohort performance to drive improvements.
- Collaborate with cross-functional teams to boost user engagement.
Qualifications
- A minimum of five years of experience in lifecycle marketing or marketing automation.
- Proficient in using HubSpot with significant hands-on experience.
- Strong analytical abilities with experience in interpreting behavioral data.
- Capable of effectively coordinating with product and engineering teams.
