Job Summary
The Senior Digital Marketing Manager is responsible for crafting and implementing comprehensive multi-channel digital marketing strategies aimed at enhancing brand visibility, increasing foot traffic to restaurants, and fostering sales growth. This position requires adept management of advertising budgets and the ability to forge influencer partnerships while working collaboratively with various teams to maintain coherent messaging and achieve measurable business outcomes.
Responsibilities
- Develop and execute digital marketing strategies across multiple channels.
- Manage advertising budgets effectively to maximize return on investment.
- Lead and nurture partnerships with influencers.
- Collaborate with cross-functional teams to ensure cohesive messaging across campaigns.
- Analyze performance metrics to drive continuous improvement and business results.
Qualifications
- A minimum of 7 years of progressive experience in digital marketing.
- Strong expertise in managing complex marketing campaigns and advertising budgets.
- Bachelor’s degree in a relevant discipline is preferred.
- Proficient in digital advertising platforms such as Google Ads, Meta, and TikTok.
