Job Summary
The Demand Generation Specialist will be responsible for implementing and refining multichannel campaigns aimed at driving demand, nurturing potential clients, and establishing effective lead scoring processes. This role also includes collaborating with the Sales team to ensure smooth lead handoffs and maintaining precise lead data while analyzing and reporting on the performance and conversion rates of marketing initiatives.
Responsibilities
- Execute multichannel demand generation campaigns and nurture programs.
- Optimize lead-scoring initiatives to enhance lead quality.
- Facilitate lead handoffs between Marketing and Sales teams effectively.
- Maintain accurate and up-to-date lead data records.
- Monitor and report on the performance of campaigns and funnel conversion rates.
Qualifications
- A minimum of three years of experience in demand generation, marketing operations, or B2B lead generation is required.
- Strong analytical skills and the ability to collaborate effectively with teams.
- Proficiency in Salesforce, HubSpot, ZoomInfo, and various demand generation tools.
- Experience in B2B services or enterprise sales is essential.
