Job Summary
The Marketing Coordinator is responsible for overseeing various marketing initiatives across multiple channels, including trade shows, social media platforms, email outreach, and website content management. This role acts as the main liaison for marketing inquiries and plays a crucial part in ensuring that all marketing campaigns are properly tracked using Salesforce.
Responsibilities
- Oversee the execution of marketing strategies across different channels.
- Coordinate trade show participation and manage logistics.
- Develop and execute social media and email marketing campaigns.
- Maintain and update website content to reflect current marketing efforts.
- Serve as the central point of contact for internal and external marketing requests.
- Ensure accurate tracking and analysis of campaigns via Salesforce.
Qualifications
- Bachelor’s degree in a relevant field or equivalent professional experience.
- At least 3 years of experience in marketing coordination.
- Demonstrated proficiency in managing multiple projects simultaneously.
- Strong skills in vendor management and building relationships.
- Experience with various marketing software platforms.
