Job Summary
The Senior Media Buyer plans, manages, and optimizes digital advertising campaigns across multiple platforms to support business growth. This role uses performance insights to help achieve marketing goals and maintains consistent brand presentation across the company’s portfolio. The ideal candidate brings substantial media buying and performance marketing experience, particularly in a subscription-based business.
Responsibilities
- Oversee digital advertising campaigns across a range of platforms.
- Optimize campaign performance to drive growth and meet marketing objectives.
- Review and interpret performance data to inform campaign decisions.
- Manage advertising activity while preserving brand consistency across the company’s portfolio.
Qualifications
- Extensive experience in media buying and performance marketing.
- Background working with subscription-based business models.
- Strong analytical skills and the ability to assess campaign results.
- A proven track record managing large-scale digital advertising budgets.
