Job Summary
The Senior Demand Generation Manager is responsible for developing and executing the yearly demand generation strategy to enhance new customer acquisition and grow the existing customer base. This role entails overseeing comprehensive, multi-channel marketing campaigns while working closely with Sales and Business Development Representative (BDR) teams to maximize pipeline effectiveness and revenue growth.
Responsibilities
- Develop and implement the annual demand generation strategy.
- Oversee and manage integrated marketing campaigns across multiple channels.
- Collaborate with Sales and BDR teams to improve pipeline performance.
- Focus on generating new customer logos as well as expanding the existing client base.
Qualifications
- Minimum of 7 years of B2B demand generation experience, ideally in the SaaS or IT services sector.
- Proficiency in HubSpot, Search Engine Marketing (SEM), Search Engine Optimization (SEO), and digital marketing strategies is essential.
- Demonstrated ability to drive marketing initiatives that lead to significant revenue growth.
