Job Summary
The position involves overseeing the creative strategy for paid social media, which includes crafting scripts, directing production activities, and examining performance metrics to enhance advertising campaigns. You will also coordinate creative projects across various platforms such as TikTok Shop and YouTube, ensuring that all brand content meets high quality standards.
Responsibilities
- Develop and manage the paid social creative strategy.
- Write scripts and direct production for advertising materials.
- Analyze performance data to optimize ad campaigns effectively.
- Oversee creative efforts on additional channels like TikTok Shop and YouTube.
- Ensure all brand content adheres to established quality standards.
Qualifications
- Minimum of 5 years of experience in performance creative strategy for direct-to-consumer (DTC) brands.
- Strong focus on Meta ads.
- Must be located in the United States and able to work during Pacific time hours.
- Demonstrated expertise in data analysis to inform creative testing strategies.
