Job Summary
The Consumer Insights Manager plays a crucial role in advocating for the consumer perspective throughout business decision-making processes, overseeing various categories in the Ninja portfolio. This professional will articulate insights to executive leadership to inform and influence product innovation and marketing strategies, while also pinpointing areas where consumer needs are not being met.
Responsibilities
- Present consumer insights to executive teams to guide product development and marketing approaches.
- Manage multiple categories within the Ninja portfolio to ensure comprehensive consumer representation.
- Identify and analyze unmet consumer needs to support strategic planning.
- Utilize both qualitative and quantitative research methodologies to gather consumer insights.
Qualifications
- A Bachelor’s degree in Marketing, Psychology, or a related quantitative field is essential.
- 5-10 years of experience in consumer research is required.
- Proficiency in qualitative and quantitative research techniques, including focus group moderation and concept testing.
