Job Summary
The Senior Manager is responsible for developing and executing paid growth strategies for a diverse portfolio of clients. This role involves managing campaigns across various platforms while effectively linking advertising expenditures to revenue outcomes. Additionally, the Senior Manager will create and sustain AI-driven workflows to automate the processes of campaign development, reporting, and quality assurance.
Responsibilities
- Oversee the strategic planning and execution of paid media campaigns.
- Link advertising spend directly to measurable revenue results.
- Develop and maintain AI workflows that enhance operational efficiency.
- Automate campaign build-outs, performance reporting, and quality assurance tasks.
Qualifications
- Minimum of 5 years of experience in digital paid media.
- Demonstrated success in managing client accounts and scaling advertising budgets.
- Strong proficiency in AI technologies to improve campaign performance and reduce manual tasks.
