Job Summary
Build and oversee member lifecycle marketing that strengthens engagement and retention. The role focuses on creating effective onboarding, education, and renewal journeys, developing consistent content across channels, and introducing a structured member referral program.
Responsibilities
- Plan and manage member journeys from onboarding through ongoing education and renewal.
- Develop lifecycle campaigns and workflows designed to improve member retention.
- Create engaging, on-brand content and campaign assets for multiple channels.
- Launch and manage a formal program that encourages members to refer others.
Qualifications
- At least 4 years of experience in lifecycle or subscription marketing.
- A strong portfolio showcasing copy and campaign materials written by you.
- Proficiency with marketing automation platforms.
- A builder mindset and the ability to develop and launch programs and workflows.
