Job Summary
The Campaign Executive is tasked with overseeing complete B2B email marketing campaigns, from initiation to execution. This role includes the configuration, timing, and evaluation of campaign performance, ensuring all aspects are effectively managed to drive results.
Responsibilities
- Manage B2B email marketing campaigns through their complete lifecycle.
- Set up and schedule email distributions while tracking their effectiveness.
- Maintain and update prospect data to ensure accuracy.
- Monitor email deliverability rates and address issues as they arise.
- Qualify leads to support the sales team in outreach and conversion efforts.
Qualifications
- 1 to 3 years of experience in B2B email marketing or lead generation.
- Proficient hands-on experience with Salesforce.
- A bachelor’s degree in Marketing, Business, or a similar field.
