Job Summary
Columbia Sportswear Company is on the lookout for a dedicated Ecommerce Growth Marketing Specialist with expertise in Paid Media and Analytics. This position is based in New York, New York, and is focused on enhancing our ecommerce initiatives. The role demands close collaboration with internal teams and emphasizes robust digital marketing strategies.
Responsibilities
- Oversee and optimize various paid media campaigns to boost online sales.
- Analyze and report on campaign performance metrics to drive strategic improvements.
- Coordinate with cross-functional teams to ensure campaign alignment and efficiency.
- Develop insights from analytics to enhance campaign effectiveness and return on investment.
- Manage multiple marketing initiatives simultaneously while maintaining high standards of execution.
Qualifications
- Demonstrated experience in digital marketing, particularly in ecommerce.
- Proficiency in managing paid media campaigns across different platforms.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent communication and organizational abilities.
- Proven track record of driving growth through effective marketing strategies.
