Job Summary
The Trade Marketing Manager creates and delivers market-specific sales and marketing programs that strengthen brand presence and encourage consumer engagement. Working closely with sales teams and distributors, this role coordinates promotional initiatives, retailer-focused plans, and partnership activations to support business goals.
Responsibilities
- Develop and implement localized trade marketing and sales strategies.
- Partner with sales teams and distributors to plan and coordinate promotional activities.
- Build and manage marketing approaches tailored to individual retailers.
- Coordinate activations with partners to increase brand visibility and consumer engagement.
Qualifications
- Bachelor’s degree.
- At least five years of experience in the alcoholic beverage industry.
- Strong project management, communication, and cross-functional collaboration skills.
- Proficiency in Microsoft Office and Google Workspace.
