Job Summary
The Digital Marketing Specialist position entails handling various online marketing strategies to boost brand awareness and engagement. Located in Newport News, Virginia, this full-time role requires a hands-on approach and is directly supervised by the Brand & Content Manager.
Responsibilities
- Develop and implement digital marketing campaigns.
- Analyze campaign performance and adjust strategies based on data insights.
- Collaborate with the content team to create engaging marketing materials.
- Conduct market research to identify trends and target audiences.
- Manage social media accounts and enhance online presence.
- Optimize website content for search engines (SEO).
- Assist in the development of email marketing strategies.
Qualifications
- Proven experience in digital marketing or related field.
- Strong understanding of online marketing analytics and tools.
- Exceptional written and verbal communication skills.
- Familiarity with SEO and PPC strategies.
- Ability to work collaboratively in a fast-paced environment.
- Creative thinking and problem-solving skills.
