Job Summary
The specialist is tasked with overseeing and coordinating the digital footprint of the organization across various platforms, including websites, social media, and email. This role is pivotal in enhancing sales support through the development of engaging content. Additionally, the specialist will evaluate performance data and implement AI technologies to improve marketing efficiencies and lead generation initiatives.
Responsibilities
- Manage the company’s online presence across multiple digital channels including websites, social media platforms, and email communications.
- Support sales enablement through the creation and dissemination of relevant content.
- Analyze performance metrics to assess the effectiveness of digital marketing strategies.
- Utilize AI tools to enhance marketing workflows and optimize lead generation efforts.
Qualifications
- Bachelor’s degree in marketing, communications, business, or comparable professional experience.
- A minimum of two years of direct experience in digital marketing, communications, or e-commerce.
