Job Summary
The Director of Marketing is responsible for shaping and directing the brand strategy for UVA Community Health. This executive role focuses on enhancing the visibility of the organization’s research and academic initiatives while collaborating closely with clinical and operational leaders. The aim is to align marketing efforts with organizational goals, crafting integrated marketing programs that contribute to growth and enhance the organization’s reputation.
Responsibilities
- Lead the development and execution of the enterprise brand strategy.
- Oversee the marketing initiatives for UVA Community Health.
- Increase awareness and visibility of research and academic programs.
- Collaborate with clinical and operational leaders to ensure marketing strategies reflect organizational priorities.
- Create integrated marketing programs that support growth and reinforce the organization’s reputation.
Qualifications
- Bachelor’s degree in a relevant field.
- A minimum of 8 years of professional experience in marketing.
- At least 3 years of experience in a managerial role.
- Demonstrated strategic leadership abilities.
- Experience in managing complex marketing budgets and leading cross-functional teams.
