Job Summary
The role of the Marketing Specialist – Aftermarket involves effective collaboration within the marketing team to drive strategic initiatives focused on aftermarket products, including parts, tools, and equipment. The position is based onsite in Charlotte, North Carolina.
Responsibilities
- Identify and utilize various traditional and digital marketing channels to enhance brand visibility.
- Develop comprehensive marketing strategies and manage campaigns effectively.
- Oversee the design and content creation for marketing materials across multiple platforms.
Qualifications
- Experience in marketing, specifically within the aftermarket sector for parts, tools, and equipment.
- Strong understanding of both traditional and digital marketing methodologies.
- Proven ability to manage marketing campaigns from conception to execution.
