Job Summary
We are seeking a Senior Content Marketing Specialist to join our dynamic marketing team in Somerset, Kentucky. In this role, you will become an integral part of our efforts to construct a compelling content engine designed to attract and engage our target audience, including paralegals, case managers, and attorneys. You will report directly to the marketing team lead and play a pivotal role in establishing strategies that effectively increase visibility and interest in our services.
Responsibilities
- Collaborate with team members to create high-quality content that resonates with legal professionals.
- Develop and oversee a content strategy that leverages various platforms to maximize reach and engagement.
- Conduct thorough research to ensure content relevancy and accuracy.
- Optimize content for search engines to enhance visibility and attract organic traffic.
- Analyze content performance metrics to inform ongoing strategy adjustments.
Qualifications
- Proven experience in content marketing, especially within the legal or professional services sectors.
- Strong writing and editing skills with a keen attention to detail.
- Ability to communicate complex ideas clearly and persuasively.
- Familiarity with SEO best practices and content management systems.
- Proficiency in using analytics tools to measure content effectiveness.
