Job Summary
The role entails taking charge of the Corporate Tech target-account strategy and managing account-based initiatives across various channels, including content, paid media, organic outreach, events, and sales efforts. The objective is to evaluate and enhance account engagement, facilitate sales-accepted opportunities, and ultimately drive pipeline growth and revenue, while also aiding in the expansion of existing accounts.
Responsibilities
- Develop and implement a comprehensive account-based marketing strategy for Corporate Tech.
- Manage and execute multi-channel programs including content marketing, sponsored ads, organic outreach, and event participation.
- Monitor and analyze account engagement metrics to improve conversion rates and revenue outcomes.
- Support the enhancement of expansion strategies within established accounts.
- Collaborate with Sales teams to align marketing objectives with sales strategies.
- Oversee the execution of ABM programs from inception to conclusion.
Qualifications
- Minimum of four years of experience in B2B demand generation, account-based marketing, or growth marketing.
- Proven success in creating pipeline and generating revenue from targeted account strategies.
- Ability to articulate complex data products clearly and effectively.
- Experience working closely with Sales and managing cross-functional initiatives.
- Familiarity with marketing to enterprise technology firms or products related to data, analytics, or research is advantageous.
