Job Summary
This position involves the development and implementation of innovative digital public relations strategies. The role focuses on generating original research, crafting data-driven narratives, and providing expert insights to secure media exposure. You will oversee the complete content process, which includes conceptualization, creation, outreach to journalists, and monitoring the effectiveness of the campaigns.
Responsibilities
- Formulate and implement digital PR strategies that effectively generate media interest.
- Create original research and data-focused stories to support PR initiatives.
- Provide expert commentary to enhance publicity opportunities.
- Manage the content lifecycle from idea generation through production and to journalist outreach.
- Track and analyze performance metrics of media coverage and content impact.
Qualifications
- Demonstrated experience in digital PR with a successful history of securing earned media coverage.
- Proficient in using industry-standard PR tools and research methodologies.
- Strong creative thinking and ideation capabilities.
- Excellent writing skills for various audiences and platforms.
WFNQAFR45L provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
