Job Summary
The individual in this position will shape and spearhead the product marketing strategy for Discovery surfaces within Meta’s applications, such as Feed and Reels. This role encompasses a range of responsibilities, including impacting product development trajectories, designing positioning strategies, and overseeing the comprehensive go-to-market activities for significant product launches.
Responsibilities
- Define and implement the product marketing strategy for Discovery surfaces across various Meta applications.
- Influence and guide product roadmaps by leveraging market insights and data analysis.
- Develop effective positioning frameworks to enhance product visibility and market presence.
- Lead the end-to-end planning for go-to-market strategies related to major product launches.
- Collaborate with cross-functional teams to ensure alignment and successful execution of marketing initiatives.
Qualifications
- Over 10 years of experience in product marketing, with a focus on consumer-oriented products.
- Strong track record of large-scale go-to-market execution.
- Proven ability to influence product strategy through comprehensive data-driven insights.
- Experience leading cross-functional initiatives at an executive level, demonstrating exceptional interpersonal and leadership skills.
Meta provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
