Job Summary
PastryStar is in search of a Content & Campaigns Marketing Specialist to strategize, implement, and monitor marketing efforts aimed at enhancing the brand presence and showcasing clean-label bakery ingredients. This role focuses on the development of captivating content and management of various digital platforms, alongside assisting in the introduction of new products.
Responsibilities
- Develop and execute marketing strategies that align with brand goals.
- Create and curate engaging content across multiple digital channels.
- Track the effectiveness of marketing campaigns and adjust strategies accordingly.
- Support product launch initiatives through effective communication and promotional activities.
- Coordinate marketing efforts to strengthen brand visibility and market position.
Qualifications
- Experience in content creation and digital marketing.
- Strong analytical skills to assess campaign performance.
- Excellent communication abilities for effective collaboration.
- Proficiency in utilizing digital marketing tools and platforms.
- Knowledge of the bakery industry and clean-label trends is a plus.
PastryStar (Amero Foods Mfg) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
