Job Summary
The Content Marketing Specialist will be responsible for developing and implementing effective content marketing strategies that enhance brand visibility and engagement. This role involves creating compelling content tailored to various digital channels, while ensuring the alignment of the brand voice across all platforms. The specialist will also focus on analyzing marketing performance metrics to refine strategies for maximum impact.
Responsibilities
- Craft and execute a variety of content types that resonate with target audiences.
- Monitor and evaluate marketing performance metrics to inform content strategies.
- Apply established brand voice consistently across all content initiatives.
- Create engaging conversion-focused copy for digital media.
- Adapt content strategies for multi-brand management effectively.
Qualifications
- Proven experience in content marketing or related field.
- Strong writing skills, with an emphasis on conversion-oriented copy.
- Familiarity with analyzing marketing performance metrics.
- Previous experience working in healthcare sectors such as oral surgery, pediatrics, or prosthodontics is a plus.
- Excellent verbal and written communication skills.
Mortenson Dental Partners provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
