Job Summary
The Digital/AI Marketing Specialist is responsible for developing and implementing innovative marketing strategies that leverage digital channels and artificial intelligence to enhance brand awareness and drive customer engagement. This role requires a deep understanding of current digital trends, analytics, and the AI landscape to effectively target and convert potential audiences.
Responsibilities
- Design and execute data-driven marketing campaigns utilizing AI tools to optimize performance.
- Analyze market trends and consumer behavior to inform strategic decision-making.
- Manage and nurture online communities through effective social media engagement.
- Collaborate with cross-functional teams to align marketing initiatives with business objectives.
- Monitor industry developments to identify opportunities for innovation and improvement.
- Generate reports on campaign performance and recommend adjustments for optimal results.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in digital marketing, particularly with AI-driven strategies.
- Strong analytical skills and the ability to interpret complex data sets.
- Familiarity with SEO, SEM, and major social media platforms.
- Excellent communication and interpersonal skills.
- Creative mindset with the ability to innovate and think outside the box.
iboss provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
