Job Summary
The specialist is responsible for overseeing digital marketing strategies, which encompass content development, implementation of campaigns, and evaluation of performance metrics across different channels. This role involves close collaboration with leadership to deliver insights based on data, with the goal of enhancing marketing efficiency using analytics and testing methodologies.
Responsibilities
- Manage comprehensive digital marketing initiatives.
- Create and execute content across various platforms.
- Analyze campaign performance to derive actionable insights.
- Collaborate with leadership for strategic alignment.
- Utilize analytics and testing to improve marketing outcomes.
Qualifications
- Bachelor’s degree in a relevant field.
- 4-6 years of professional experience in digital marketing, analytics, or operations.
- Strong knowledge of CRM and marketing automation tools.
- Proficiency in SEO and content management systems.
Duraco Specialty Tapes and Liners – A Duraco Specialty Materials® Company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
