Job Summary
The Digital Marketing Manager plays a key role in formulating and implementing comprehensive digital marketing strategies. This position requires the candidate to manage the effectiveness of marketing campaigns and supervise relationships with vendors and website platforms. Additionally, the manager will be responsible for tracking search visibility, analyzing data, and ensuring that all digital efforts adhere to banking regulations.
Responsibilities
- Develop and execute effective digital marketing strategies.
- Oversee and assess the performance of digital marketing campaigns.
- Manage relationships with vendors and ensure website efficacy.
- Monitor and enhance search visibility for optimal outreach.
- Analyze metrics to evaluate campaign success and make data-driven decisions.
- Ensure compliance of digital initiatives with banking regulations.
Qualifications
- Bachelor’s degree in marketing, communications, business, or a related discipline.
- 5-7 years of experience in digital marketing, including search marketing and website management.
- Familiarity with analytics tools and their application in digital strategies.
Guaranty Bank & Trust provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
