Job Summary
The Digital Marketing Manager plays a crucial role in crafting and implementing comprehensive digital marketing strategies. This position focuses on assessing campaign performance, enhancing website content and user engagement, and maintaining vendor relationships in the digital space. Additionally, the manager will ensure that all marketing activities adhere to the necessary banking regulations.
Responsibilities
- Develop and execute effective digital marketing strategies.
- Manage and evaluate the performance of marketing campaigns.
- Oversee website content management and user experience improvements.
- Cultivate and manage relationships with digital vendors.
- Ensure compliance with banking regulations across all marketing efforts.
Qualifications
- Bachelor’s degree in marketing, communications, business, or a related area.
- 5-7 years of demonstrated experience in digital marketing, including search marketing and analytics.
- Proficiency in website management and content strategy.
Guaranty Bank & Trust provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
