Job Summary
The Digital Marketing Specialist plays a crucial role in developing and implementing online marketing strategies to enhance brand visibility, engagement, and lead generation. This position demands a creative thinker with a solid understanding of various digital channels, analytical skills to assess campaign performance, and the ability to manage multiple projects effectively.
Responsibilities
- Design and execute comprehensive digital marketing campaigns, including SEO, PPC, email marketing, and social media strategies.
- Analyze performance metrics to evaluate the success of campaigns and adapt strategies accordingly.
- Collaborate with cross-functional teams to ensure consistency in messaging and branding across all channels.
- Research and stay updated on digital marketing trends and best practices to remain competitive in the industry.
- Generate reports on campaign performance and present findings to stakeholders.
- Manage marketing budgets and allocate resources effectively to maximize ROI.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing or a similar role.
- Strong understanding of digital marketing tools and platforms, such as Google Analytics, AdWords, and social media advertising.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Strong analytical skills and attention to detail.
Corning Incorporated provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
