Job Summary
The Digital Paid Media & Performance Marketing Specialist is responsible for managing and optimizing digital advertising campaigns across various platforms. This role focuses on enhancing brand visibility, increasing user engagement, and driving conversions through strategic media buying and performance analysis.
Responsibilities
- Develop and execute effective paid media strategies to achieve business objectives.
- Monitor and analyze campaign performance metrics to ensure optimal ROI.
- Conduct keyword research and audience segmentation to enhance targeting efforts.
- Collaborate with cross-functional teams to align paid media efforts with broader marketing initiatives.
- Stay updated with industry trends and best practices to innovate strategies continually.
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field.
- Proven experience in digital marketing, particularly in paid media campaigns.
- Strong analytical skills, with proficiency in analytics tools and platforms.
- Knowledge of various digital advertising platforms, including Google Ads, Facebook, and others.
- Excellent communication and project management abilities.
Illinois Mutual Life Insurance Company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
