Job Summary
The Director will shape and deliver digital shelf strategies that improve product content, visibility, and the shopper experience across leading retail platforms. Partnering across commerce, creative, and analytics, this leader will turn shopper and search insights into initiatives that strengthen commercial results and grow brands.
Responsibilities
- Define and execute digital shelf strategies across major retailer ecosystems.
- Optimize product content and discoverability to improve the shopping experience and support performance.
- Use shopper insights and search intelligence to develop practical, actionable content roadmaps.
- Connect commerce, creative, and analytics teams, providing cross-functional leadership to advance brand growth and commercial objectives.
Qualifications
- At least 8 years of experience in digital commerce, retail consulting, or product content strategy.
- Strong knowledge of the consumer packaged goods (CPG) sector and major retailer platforms.
- Demonstrated ability to translate shopper insights and search intelligence into effective content plans.
- Experience leading cross-functional collaboration across commerce, creative, and analytics teams.
VML provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
