Job Summary
The Director of Digital Shelf Strategy will shape and deliver strategies that strengthen product content, improve discoverability, and create effective shopper experiences across leading retailer platforms. In this senior role, you will connect commerce, creative, and analytics teams, translating business priorities into digital shelf initiatives that increase conversion and support commercial performance. Success requires a strategic perspective, deep knowledge of consumer packaged goods (CPG), and the ability to build approaches that can scale across retailer ecosystems.
Responsibilities
- Define and implement digital shelf strategies across major retail ecosystems.
- Improve product content and online discoverability to support a stronger shopper experience.
- Bring commerce, creative, and analytics partners together to advance shared priorities.
- Develop scalable content frameworks that help drive conversion and commercial results.
Qualifications
- At least 8 years of experience in digital commerce, retail consulting, or product content strategy.
- Strong understanding of CPG brands and the needs of their retail businesses.
- Demonstrated success leading cross-functional teams.
- Experience developing scalable content frameworks for digital commerce.
- Strategic capability suited to a senior leadership role.
VML provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
