Job Summary
The Director of Marketing will take charge of crafting and implementing detailed marketing strategies targeting key clinical communities of practice. This position is essential in managing marketing outputs, supervising content strategy, and working alongside cross-functional teams to enhance patient volume and promote service line expansion.
Responsibilities
- Lead the creation and execution of holistic marketing plans for selected clinical communities of practice.
- Oversee marketing deliverables to ensure alignment with strategic objectives.
- Manage and refine content strategy to engage targeted audiences effectively.
- Collaborate with various teams to foster patient growth and develop service lines.
Qualifications
- A minimum of 8-10 years of experience in marketing planning or program management, particularly in a complex and regulated setting.
- A bachelor’s degree in communications, marketing, or a related field is mandatory.
- A master’s degree and prior experience in the healthcare industry are preferred.
NYU Langone Health provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
