Job Summary
The Director of Merchandise Strategy sets and delivers the strategic direction for product collections, brand partnerships, and growth programs. The role turns brand opportunities into retail revenue by using fan insights and sales performance to guide decisions. Working across vendor relationships, marketing, and operations, the Director helps maintain consistent brand standards across retail channels while advancing commercial growth.
Responsibilities
- Define and implement merchandise strategies for product collections, partnerships, and growth initiatives.
- Identify and develop opportunities that connect brands with retail revenue.
- Build and manage vendor relationships in support of merchandise plans.
- Review fan insights and sales data to inform product and business decisions.
- Partner with marketing and operations teams to coordinate execution and uphold brand standards across channels.
- Use strategic judgment and stakeholder influence to support revenue growth.
Qualifications
- Bachelor’s degree.
- At least 7 years of experience in merchandise strategy, product strategy, or brand marketing within sports, entertainment, or consumer brands.
- Proficiency with Microsoft Office and Google Workspace.
- Demonstrated success driving revenue growth and influencing senior stakeholders.
Golden State provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
