Job Summary
The Director of Growth Marketing is responsible for spearheading the implementation and enhancement of marketing campaigns throughout the consumer lifecycle, emphasizing subscriptions and business-to-business performance channels. This position focuses on creating automated marketing systems, expanding subscription services, and weaving brand narratives into customer acquisition strategies.
Responsibilities
- Lead the execution of marketing initiatives across various channels, including consumer lifecycle and subscriptions.
- Develop automated marketing solutions to streamline processes and improve efficiency.
- Expand and enhance subscription offerings to accommodate growing customer demands.
- Integrate compelling brand storytelling into acquisition strategies to attract and retain customers.
Qualifications
- Minimum of 7 years of marketing experience, particularly in high-growth consumer technology or fintech sectors.
- Demonstrated success in leading marketing efforts that drive measurable business results.
- Proficient understanding of CRM platforms and data analytics to inform decision-making.
- Strong cross-functional leadership abilities to collaborate effectively within teams.
inKind provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
