Job Summary
The Director of Marketing will spearhead the marketing strategy for three resort properties, focusing on enhancing direct bookings, curating brand content, and improving local search presence. This role involves budget management for marketing initiatives, guiding the marketing team, and collaborating on public relations efforts.
Responsibilities
- Lead the marketing strategy to increase direct bookings across multiple resort locations.
- Manage and optimize brand content to ensure it aligns with the company’s vision.
- Oversee and enhance local search visibility for all properties.
- Administer the marketing budget effectively to maximize investment returns.
- Guide the marketing team, fostering collaboration and innovation.
- Coordinate public relations campaigns and efforts with internal and external stakeholders.
Qualifications
- A bachelor’s degree is required.
- A minimum of 6 years of marketing experience, preferably in the hospitality sector focusing on multi-location businesses.
- Demonstrated strong leadership capabilities.
- Proficient in digital marketing tools and techniques.
- Willingness and ability to work on-site at various resort properties.
Smoky Mountain Resorts provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
