Job Summary
Skechers is on the lookout for a Email & SMS Marketing Specialist based in Rancho Santa Margarita, California. This role is primarily focused on the management and improvement of digital marketing campaigns, specializing in email and SMS communication.
Responsibilities
- Execute and optimize email and SMS campaigns using Salesforce Marketing Cloud’s Content Builder.
- Ensure the accuracy of links and content within marketing messages prior to sending.
- Work in conjunction with the Email Marketing Manager to design and document A/B testing strategies.
- Monitor campaign performance and suggest improvements based on analytics.
- Collaborate with team members to drive user engagement through targeted messaging.
Qualifications
- Proficiency in Salesforce Marketing Cloud or similar email marketing platforms.
- Experience in digital marketing, particularly in email and SMS marketing strategies.
- Strong analytical skills to assess campaign performance effectively.
- Excellent communication skills for effective teamwork and collaboration.
K57 Skechers USA, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
