Job Summary
We are seeking a skilled Lead Digital Marketing Specialist to oversee our digital marketing initiatives. This role demands a strategic leader who will design, execute, and monitor comprehensive digital marketing campaigns aimed at enhancing brand awareness, generating leads, and driving engagement across all digital channels.
Responsibilities
- Develop and implement data-driven digital marketing strategies that align with business objectives.
- Supervise and inspire a team of marketing professionals to ensure high-quality project delivery.
- Analyze and report on campaign performance metrics to optimize future efforts.
- Manage budgets and allocate resources effectively among various digital marketing activities.
- Collaborate with cross-functional teams to create cohesive marketing campaigns.
- Stay updated on industry trends and digital marketing innovations to maintain a competitive edge.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in digital marketing, with a focus on campaign management and analytics.
- Strong leadership skills and the ability to inspire a team.
- Expert knowledge of digital marketing channels, tools, and best practices.
- Excellent analytical and problem-solving abilities.
- Great communication and interpersonal skills.
Schweitzer Engineering Laboratories (SEL) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
